Hiring a car is one of the easiest things to do on the Internet.
The traveller knows what type of car they want or how much that they want to spend and as long as they get it from the cheapest source, they don’t care who supplies it.
Combined with price comparison websites, it couldn’t get any easier.
Do your research
However, just because it’s easy to do, it doesn’t mean that you don’t need to do research before you book the car. It is easy for con artists to set up a webpage and get it onto a comparison website. This did happen in November/December 2011. A fake company used a name similar to a trusted brand, put up really cheap prices and waited for the cash to flow in. This was definitely a case of ‘too good to be true’.
The basic operation of the car rental websites is generally the same, giving availability and prices. Just like airlines, some offer rewards for regular customers. If you regularly hire a car it may be worth signing up, even if you only get to queue jump at busy airports.
But for more choice a good starting point is an online travel agent site such as Expedia or Lastminute. Here you may find a selection of different car hire companies for you to choose from. When you have found the right deal, you could then try the direct booking website.
That said, it may be cheaper to hire a car with a different company to your flights and hotel, but ensure that you know your cancellation rights should there be a problem. Booking everything through one company does make life easier if there is a snag with your trip.